Commonly known as the 'chick flick', movies that appeal strictly to the female demographic often have a very specific style. The lead is always a strong woman. Some of the emphasis of the film includes love, friendship, and fashion (ok, maybe not that last part). Females are attracted to these stories and for every reason: they're more often than not, relatable.
13 Going On 30 is the story of a just-turned 13 year old who, unsatisfied with her current social situation, wishes to be 30 years old and POOF she wakes up 17 years older. She's attractive, successful, and fashionable. But she's also a complete bitch. Jennifer Garner is the lead and as chick flick leads go, she's very good. Unlike most leads, she brings remarkably good brand of physical comedy to the role. Which really is not surprising because of her filmographic history of starring in action pieces. She's also a very charming actress, which makes her naturally likeable. The supporting roles are not bad, notably a funny performance by Andy Serkis (he of Gollum fame), but normally solid Mark Ruffalo seems like he's mailing it in. The story is passable but not original. The writing is a little predictable but Garner carries most of it.
Chick flicks generally drive dudes away in droves. They have good reason, chick flicks are naturally unappealing in every way. The fear of your girlfriend saying, "Let's watch a cute movie!" is likened to being told your cheque just bounced. However, 13 Going On 30 wouldn't be the death sentence. Garner does a superb job, and it doesn't hurt she's attractive. Women will hae a fun time with this movie.
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