I just watched a trailer for X-Men Origins: Wolverine. Let me be one of the few to say, hooooly wow that is gonna be bad. I mean, bad bad. Not kind of bad. Poo bad. Which brings me to the topic at hand: trailers.
Whether you like watching trailers or not, they have become a vital piece of the movie industry. They excite crowds about the possibilities. They give the audience a preview of what is to come. Therein lies the double-edged sword. A good trailer can do wonders for a films opening weekend gross. A bad trailer can kill a movie.
Think about the last time you saw a really good trailer. At that time, you probably were 99% sure you would see the movie. Sometimes that fades, for instance when I watched the Watchmen teaser. Or it stays with you, like when I saw the trailer for Kingdom of Heaven. The effect is undeniable though. It influences your decision before the movie has even hit screens.
I just watched the trailer for Where the Wild Things are. I can easily say that even if it got one star I would see it. It's just a beautiful trailer. It helps that it's made by Spike Jonze and is based on one of the greatest children's books ever. The effect, once again, is undeniable, The trailer convinced me there was no need to listen to reviews or critics or people who see it first. A bad trailer only manages to open a persons ears....and shut their eyes.
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